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From Chez Panisse to Little Bee: Spotlight on Stacie Pierce

Posted by Ben Alisuag on 11/2/16 12:57 PM
We're in the final week of Women's Small Business Month (see last week's post here ), and we're honored to feature a San Francisco-based baker, Stacie Pierce, owner of Little Bee Baking. Stacie has an extremely decorated (no pun intended) career in pastries, having most recently served as the Pastry Chef at the celebrated Chez Panisse restaurant in Berkeley, California.  
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Topics: Entrepreneurship, Storytelling, Newsletter, Small Business, Learning

Happy Women's Small Business Month

Posted by Julia Van Arsdale on 10/5/16 11:42 AM

When it comes to business, we can learn a lot from Beyoncé.

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Topics: Storytelling, BusinessBlocks Team & News, Newsletter, Small Business, Education

Tell Your Product's Story Like Shakespeare

Posted by Mark Vega on 9/11/16 10:57 AM

We get it, it’s not easy to sell. In a previous entry on selling, we focused on turning the rejection that all entrepreneurs will inevitably face into opportunity.  You believe in your product 100% and you want others to feel the same. If customers aren’t buying into your pitch, consider whether they understand your product’s story as well as you do. You may think you're speaking Shakespeare while customers hear Stephen King. If they're not as inspired as you are about your product, chances are they're not going to buy.

Let's get a bit more specific. Do customers understand what your product actually is? Have you communicated the benefits of your product to customers in a way that helps them imagine using it? If the answer to either of these questions is "no" you may need to revise the story you're telling about your product. Fortunately, it's not that difficult to get started. Here are some tips for improving the story YOU are telling to customers. We'll dive into each in further depth below.

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Topics: Entrepreneurship, Storytelling, Sales, How-To