How to Make the Most Out of a Small Business Website

Posted by Mark Vega on 1/15/17 12:18 AM

Introduction

Chances are you know that having a website is a no-brainer for any business looking to show it actually means business. Mobile devices make it easier than ever to do research on a business and determine whether it’s someplace you actually want to spend your money. A well-designed desktop and mobile friendly-website helps customers find you and get in touch. 

The benefits of a website go beyond just helping customers find you and get in touch, however. A website helps your business tell its story. That story will grow and evolve over time—just as your business does—and your website must evolve to match it. In this blog post, we’ll share tips to help you refine and optimize your business website. Your reward for putting in the work to improve your website? A more dynamic and customer-friendly experience!

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Topics: small business website

How To Write a Blog That Will Turn Readers Into Customers

Posted by Mark Vega on 1/15/17 12:17 AM

Introduction

Even in this era of bite-sized social media, a blog can be a great way for a business to tell the story of what makes it unique. If social media is like a snack, think of a blog as a full meal that will nourish readers and get them to come back for seconds. The benefits of a blog go beyond just communicating your business’s story. Sure a blog hosted as part of your company’s website or online storefront can drive traffic to your site but it can also accomplish the following: 

  • Establish you and your company as an industry leader
  • Help you develop relationships with your customers.

To accomplish some of these objectives, however, you need to make sure that your blog reaches as many potential readers as possible. In this blog post, we’ll share some tips for boosting the impact of your blogging and begin converting readers to customers

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Topics: small business website

Retaining Customers by Listening and Learning from Them

Posted by Mark Vega on 1/15/17 12:16 AM

Introduction

When I talk to small business owners and ask them what their customers think of them, they are always quick to say, “Customers love us!” However, when I follow up with the question, “How do you know customers love you,” they become less confident in their responses. 

“Uhh..because they keep coming back?” 

Many small businesses listen to customers only when they have something bad to say. I’m sure you have all spent hours on Yelp reading through not-so-nice reviews about your business online. This is obviously a good practice--you should be aware of all the things being said about you and your business. However, going beyond Yelp reviews will allow you to get a more full-picture view of your business. 

It’s important to have regular channels for you to get feedback from your customers. Let’s take a look at some of the ways you can learn more from your audience.

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Topics: small business website

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