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Using Email Marketing to Boost Customer Loyalty

Posted by Laura Phelps on 11/3/17 4:31 PM

Essentials for managing your small business’ email program

Learn how to boost loyalty among your small business’ customers 

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Topics: Marketing, Email

Channels for A/B Testing

Posted by Laura Phelps on 11/3/17 4:30 PM

Understand the best channels for A/B Testing

Learn the small business essentials of digital marketing testing. 
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Topics: Marketing

Help! My Emails Aren’t Getting Opened!

Posted by Laura Phelps on 11/3/17 4:11 PM

Troubleshooting a floundering email program

Learn how to diagnose an email delivery issue for your small business

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Topics: Marketing, Email

How to Make Sure You Have a Clear Understanding of Your Core Customer

Posted by Ben Alisuag on 9/13/17 12:18 AM

 Understanding your core customers and their needs is the foundation of any marketing strategy. If you don’t know what makes your customer laugh or cry, then you haven’t done enough research to understand your audience. Why is this important? If you want to create effective advertisements, emails or social media content, then your messaging has to be on point. Think about your customer’s needs and challenges in everything you do, from your website to your customer service experience.

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Topics: Marketing

Maximizing Your Impact on Social Media

Posted by Ben Alisuag on 1/15/17 12:17 AM

Introduction

84% of marketers found as little as 6 hours a week was enough to increase traffic to their business. This might sound like a lot of time, but just think about the thousands of conversations you’d need to have to reach the same amount of customers. 

That is why social media is so powerful...because it gives you the tools to reach the masses. But how do you make sure that you’re getting most out of your social media presence

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Topics: Marketing