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The Impact of Customer Loyalty

Posted by Mark Vega on 12/14/16 10:58 AM

Imagine this scenario: You own and operate a successful bakery within your small neighborhood. Your customers flock to your store for your fresh-baked cheese rolls, the delicious cupcakes you bake daily, and especially for your personalized service. You know most of your customers by their first names and can rattle off their regular orders from memory. You've got all the customers you can handle and more.

Then, one day, another bakery opens a mile away. Your business is still going great 6 months after they open. Gradually, however, you notice fewer and fewer of your regular customers coming through the doors. You're seeing some new customers but they don't seem to be buying as much as your regulars used to.

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Topics: Entrepreneurship, Sales, Customer Service, Social Media, Customer Retention

The Sound of Success: A Marketing Case Study with Al Calderone of ARC Guitar

Posted by Ben Alisuag on 11/30/16 1:51 PM

Al Calderone is a small business owner. For the last 7 years, he has managed ARC Guitar, a guitar shop and school in Winters, California. Al’s path towards entrepreneurship mirrors the story of many small business owners around the country. He found a way to turn one of his hobbies and greatest passions into a profitable company.

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Topics: Entrepreneurship, BusinessBlocks Team & News, How-To, Small Business, Education, Marketing

[Webinar]: Small Business Lending 101: Who to Trust & Who to Avoid

Posted by Ben Alisuag on 11/17/16 12:00 PM

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Topics: Entrepreneurship, BusinessBlocks Team & News, Small Business, Learning, Education, Lending, Finance, NerdWallet, Webinar

Looking Great is Serious Business: Spotlight on Steven Campbell of iWeave

Posted by Mark Vega on 11/16/16 9:37 AM
BusinessBlocks is an online education company designed for small business. In the course of spreading the word about investing in your own education, we often run into inspiring small business owners. This week we cast the spotlight on one of those business owners, Steven I. Campbell, the CEO of iWeave International. Their company motto is “Join the Revolution.” This motto captures the essence of the company, which has transformed the way its customers try and buy beauty and lifestyle products such as hair weaves and extensions. Like many great small business success stories, the iWeave story begins with perceiving a gap in the market and working to fill that gap. Campbell shares his and iWeave’s story and offers advice aspiring entrepreneurs can use to follow their own path toward success.
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Topics: Entrepreneurship, How-To, Small Business, Interview

You Decide: Which Candidate Will Help Your Business?

Posted by Mark Vega on 11/2/16 1:26 PM

No matter which candidate you support for President of the United States it’s important to plan ahead, especially if you own a business--or are thinking of starting a business. It hasn’t been easy to plan ahead. You probably still have questions for Hillary Clinton or Donald Trump and how they stand on issues affecting small businesses and entrepreneurship. It isn't easy to find answers to those questions. Coverage of each candidate has focused more on scandal and personality than on issues of substance impacting small business.

At BusinessBlocks, we hope to reverse that trend by highlighting each candidate’s position on issues important to you. We use the candidates’ campaign websites (Clinton, Trump) to look at where each candidate stands on tax relief for small business, healthcare, and creating a favorable economic climate for entrepreneurship.

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Topics: Entrepreneurship, Newsletter, Small Business, Learning