This post is the second in a series presented by Breakout Capital, a technology enabled nationwide lender for small businesses with a focus on transparency, straight-forward working capital solutions, and doing what’s right for small business. This series is intended to provide education for small businesses on topics that are not only important, but rarely discussed.
This post is the first in a series presented by Breakout Capital, a technology enabled nationwide lender for small businesses with a focus on transparency, innovative lending, advocacy and borrower education. This series is intended to provide education for small businesses on topics that are crucially important, but rarely discussed.
Understanding your core customers and their needs is the foundation of any marketing strategy. If you don’t know what makes your customer laugh or cry, then you haven’t done enough research to understand your audience. Why is this important? If you want to create effective advertisements, emails or social media content, then your messaging has to be on point. Think about your customer’s needs and challenges in everything you do, from your website to your customer service experience.
Having a marketing strategy is extremely important. Without one, you have no clear pathway to success for your business. It would be like flying an airplane without a map. If you already have one, then that’s great! However, you need to makes sure that it is aligned with all of the major activities of your business.
Topics: business strategy
Chances are you know that having a website is a no-brainer for any business looking to show it actually means business. Mobile devices make it easier than ever to do research on a business and determine whether it’s someplace you actually want to spend your money. A well-designed desktop and mobile friendly-website helps customers find you and get in touch.
Topics: small business website