What Every Small Business’s Marketing Plan Should Cover

Posted by Mark Vega on 1/15/17 12:18 AM

Introduction

Having a marketing strategy is extremely important. Without one, you have no clear pathway to success for your business. It would be like flying an airplane without a map. If you already have one, then that’s great! However, you need to makes sure that it is aligned with all of the major activities of your business.

In addition, if you’re like most small businesses, you have limited resources--you’re pressed for time, money and resources. Having a marketing plan will help you assess your current resources, and ensure that you are focusing on activities that will yield the highest return on investment. 

You also want to make sure you are reaching the right people. Different channels will reach different people, so you need to take that into consideration as you build out your strategy. 

As you may know, a marketing strategy is a document that states the marketing goal you desire to reach in a certain time period, how you intend to reach that goal, and what activities you will complete in support of your goals. It needs to be measurable and trackable. We’ll introduce a very simple template that you can adapt to ensure that you are covering all your bases with your own marketing plan.

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Topics: business strategy

How to Make the Most Out of a Small Business Website

Posted by Mark Vega on 1/15/17 12:18 AM

Introduction

Chances are you know that having a website is a no-brainer for any business looking to show it actually means business. Mobile devices make it easier than ever to do research on a business and determine whether it’s someplace you actually want to spend your money. A well-designed desktop and mobile friendly-website helps customers find you and get in touch. 

The benefits of a website go beyond just helping customers find you and get in touch, however. A website helps your business tell its story. That story will grow and evolve over time—just as your business does—and your website must evolve to match it. In this blog post, we’ll share tips to help you refine and optimize your business website. Your reward for putting in the work to improve your website? A more dynamic and customer-friendly experience!

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Topics: small business website

Maximizing Your Impact on Social Media

Posted by Ben Alisuag on 1/15/17 12:17 AM

Introduction

84% of marketers found as little as 6 hours a week was enough to increase traffic to their business. This might sound like a lot of time, but just think about the thousands of conversations you’d need to have to reach the same amount of customers. 

That is why social media is so powerful...because it gives you the tools to reach the masses. But how do you make sure that you’re getting most out of your social media presence

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Topics: Marketing

How To Write a Blog That Will Turn Readers Into Customers

Posted by Mark Vega on 1/15/17 12:17 AM

Introduction

Even in this era of bite-sized social media, a blog can be a great way for a business to tell the story of what makes it unique. If social media is like a snack, think of a blog as a full meal that will nourish readers and get them to come back for seconds. The benefits of a blog go beyond just communicating your business’s story. Sure a blog hosted as part of your company’s website or online storefront can drive traffic to your site but it can also accomplish the following: 

  • Establish you and your company as an industry leader
  • Help you develop relationships with your customers.

To accomplish some of these objectives, however, you need to make sure that your blog reaches as many potential readers as possible. In this blog post, we’ll share some tips for boosting the impact of your blogging and begin converting readers to customers

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Topics: small business website

How to Use Email Marketing to Grow Your Business

Posted by Ben Alisuag on 1/15/17 12:17 AM

Introduction

Here’s a little secret: I love getting email from companies passionate about sharing what makes their business and brand special. Reading the cream of the crop in email newsletters makes me feel as if those companies know me like a friend and have shared information they know will make my life better. 

Unfortunately, email marketing often treats customers as if they were interchangeable. We’ve all been there. We get dozens if not hundreds of emails daily that we fast track to the trash because it doesn’t give us knowledge or information we can actually use. 

If you interact with customers on a regular basis, you already know that each customer is unique, with specific needs. Your email should reflect this. Making this happen isn’t easy, however. Treating each customer as an individual over email raises challenges for the typical small business. How can you engage with each customer as an individual while also balancing your need to reach as many customers as possible? 

While few businesses have the time to craft personal emails to each and every customer you can make your email marketing strategy as inclusive, individualized, and effective as possible using these proven tips.

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Topics: Marketing

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