Having a marketing strategy is extremely important. Without one, you have no clear pathway to success for your business. It would be like flying an airplane without a map. If you already have one, then that’s great! However, you need to makes sure that it is aligned with all of the major activities of your business.
In addition, if you’re like most small businesses, you have limited resources--you’re pressed for time, money and resources. Having a marketing plan will help you assess your current resources, and ensure that you are focusing on activities that will yield the highest return on investment.
You also want to make sure you are reaching the right people. Different channels will reach different people, so you need to take that into consideration as you build out your strategy.
As you may know, a marketing strategy is a document that states the marketing goal you desire to reach in a certain time period, how you intend to reach that goal, and what activities you will complete in support of your goals. It needs to be measurable and trackable. We’ll introduce a very simple template that you can adapt to ensure that you are covering all your bases with your own marketing plan.
Topics: business strategy
Chances are you know that having a website is a no-brainer for any business looking to show it actually means business. Mobile devices make it easier than ever to do research on a business and determine whether it’s someplace you actually want to spend your money. A well-designed desktop and mobile friendly-website helps customers find you and get in touch.
The benefits of a website go beyond just helping customers find you and get in touch, however. A website helps your business tell its story. That story will grow and evolve over time—just as your business does—and your website must evolve to match it. In this blog post, we’ll share tips to help you refine and optimize your business website. Your reward for putting in the work to improve your website? A more dynamic and customer-friendly experience!
Topics: small business website
Even in this era of bite-sized social media, a blog can be a great way for a business to tell the story of what makes it unique. If social media is like a snack, think of a blog as a full meal that will nourish readers and get them to come back for seconds. The benefits of a blog go beyond just communicating your business’s story. Sure a blog hosted as part of your company’s website or online storefront can drive traffic to your site but it can also accomplish the following:
- Establish you and your company as an industry leader
- Help you develop relationships with your customers.
To accomplish some of these objectives, however, you need to make sure that your blog reaches as many potential readers as possible. In this blog post, we’ll share some tips for boosting the impact of your blogging and begin converting readers to customers
Topics: small business website
Tell The Reader More
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.