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Mark Vega

Program Manager, BusinessBlocks

Recent Posts

Webinar: Payments 101 with Square

Posted by Mark Vega on 10/11/17 9:33 AM

Join us for a webinar with Dave Talach, Head of Product for Payments at Square to learn:

  • Forms of payment you can take - cash, credit card and contactless
  • The best payment processing option for your business 
  • How to manage transactions effectively and the tools that can help you do it
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Topics: Cash Flow, Finance, Webinar, Square

Cash Flow Calculations, Simplified

Posted by Mark Vega on 10/4/17 11:42 AM

If you're in business, you already know that multiple activities contribute to cash coming into and going out of the business. These activities all show up on the cash flow statement and help you pinpoint just how much cash your business generates.

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Topics: Accounting & Finance, How-To, Cash Flow

What Every Small Business’s Marketing Plan Should Cover

Posted by Mark Vega on 9/6/17 12:18 AM

Having a marketing strategy is extremely important. Without one, you have no clear pathway to success for your business. It would be like flying an airplane without a map. If you already have one, then that’s great! However, you need to makes sure that it is aligned with all of the major activities of your business.

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Topics: business strategy

How to Make the Most Out of a Small Business Website

Posted by Mark Vega on 8/30/17 12:18 AM

Chances are you know that having a website is a no-brainer for any business looking to show it actually means business. Mobile devices make it easier than ever to do research on a business and determine whether it’s someplace you actually want to spend your money. A well-designed desktop and mobile friendly-website helps customers find you and get in touch. 

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Topics: small business website

How To Write a Blog That Will Turn Readers Into Customers

Posted by Mark Vega on 1/15/17 12:17 AM

Introduction

Even in this era of bite-sized social media, a blog can be a great way for a business to tell the story of what makes it unique. If social media is like a snack, think of a blog as a full meal that will nourish readers and get them to come back for seconds. The benefits of a blog go beyond just communicating your business’s story. Sure a blog hosted as part of your company’s website or online storefront can drive traffic to your site but it can also accomplish the following: 

  • Establish you and your company as an industry leader
  • Help you develop relationships with your customers.

To accomplish some of these objectives, however, you need to make sure that your blog reaches as many potential readers as possible. In this blog post, we’ll share some tips for boosting the impact of your blogging and begin converting readers to customers

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Topics: small business website