Even in this era of bite-sized social media, a blog can be a great way for a business to tell the story of what makes it unique. If social media is like a snack, think of a blog as a full meal that will nourish readers and get them to come back for seconds. The benefits of a blog go beyond just communicating your business’s story. Sure a blog hosted as part of your company’s website or online storefront can drive traffic to your site but it can also accomplish the following:
- Establish you and your company as an industry leader
- Help you develop relationships with your customers.
To accomplish some of these objectives, however, you need to make sure that your blog reaches as many potential readers as possible. In this blog post, we’ll share some tips for boosting the impact of your blogging and begin converting readers to customers