Understanding your core customers and their needs is the foundation of any marketing strategy. If you don’t know what makes your customer laugh or cry, then you haven’t done enough research to understand your audience. Why is this important? If you want to create effective advertisements, emails or social media content, then your messaging has to be on point. Think about your customer’s needs and challenges in everything you do, from your website to your customer service experience.
84% of marketers found as little as 6 hours a week was enough to increase traffic to their business. This might sound like a lot of time, but just think about the thousands of conversations you’d need to have to reach the same amount of customers.
That is why social media is so powerful...because it gives you the tools to reach the masses. But how do you make sure that you’re getting most out of your social media presence
Here’s a little secret: I love getting email from companies passionate about sharing what makes their business and brand special. Reading the cream of the crop in email newsletters makes me feel as if those companies know me like a friend and have shared information they know will make my life better.
Unfortunately, email marketing often treats customers as if they were interchangeable. We’ve all been there. We get dozens if not hundreds of emails daily that we fast track to the trash because it doesn’t give us knowledge or information we can actually use.
If you interact with customers on a regular basis, you already know that each customer is unique, with specific needs. Your email should reflect this. Making this happen isn’t easy, however. Treating each customer as an individual over email raises challenges for the typical small business. How can you engage with each customer as an individual while also balancing your need to reach as many customers as possible?
While few businesses have the time to craft personal emails to each and every customer you can make your email marketing strategy as inclusive, individualized, and effective as possible using these proven tips.
Many small businesses are using digital ads effectively to make money. Criquet Shirts, for example, had a 91% increase in purchases using Facebook ads. Neon Retro Arcade in Pasadena, California, saw 17 times more business with digital ads compared to print marketing. And Blue Steel Jewelry saw 3 times more customers after their first digital campaign.
There are over 3 million businesses advertising on Facebook today. That means there's a good chance your competitors are already sharing Facebook ads, and attracting attention from your potential customers. Are you familiar with your competitors’ ads? How do your own ads stack up?
When it comes to effective ads, there are a few best practices that can help you stick out from the crowd. This may be obvious, but make sure you have a Business Facebook Page. If you don’t have one, and you need help setting it up, use this tutorial. You’ll also need to make sure you have a modest budget. In order to use Facebook ads, there is a daily minimum budget of $5 for automated bidding. Therefore, $25 will allow you to run a week-long campaign, which is the minimum amount of time we recommend in order to see results. You should view this as an investment.
Al Calderone is a small business owner. For the last 7 years, he has managed ARC Guitar, a guitar shop and school in Winters, California. Al’s path towards entrepreneurship mirrors the story of many small business owners around the country. He found a way to turn one of his hobbies and greatest passions into a profitable company.