This entry is the second in a series presented by Breakout Capital, a technology enabled nationwide lender for small businesses with a focus on transparency, straight-forward working capital solutions, and doing what’s right for small business. This series is intended to provide education for small businesses on topics that are not only important, but rarely discussed.
Click here to read the first installment.
This entry is the first in a series presented by Breakout Capital, a technology enabled nationwide lender for small businesses with a focus on transparency, innovative lending, advocacy and borrower education. This series is intended to provide education for small businesses on topics that are crucially important, but rarely discussed.
Understanding your core customers and their needs is the foundation of any marketing strategy. If you don’t know what makes your customer laugh or cry, then you haven’t done enough research to understand your audience. Why is this important? If you want to create effective advertisements, emails or social media content, then your messaging has to be on point.
Think about your customer’s needs and challenges in everything you do, from your website to your customer service experience.
Tell The Reader More
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.